Product launch

Your course is ready, you put it online and it is literally snatched out of your hands? That will happen in the rarest of cases, especially at the beginning. Experience shows that you achieve the most sales with a planned product launch.

A product launch is a phased product preparation, creation and marketing. This has the following advantages:

• You create a course with exactly the content that really interests your target audience. The course content is not created from guesswork, but answers the questions a target audience has told you in advance
• Your target audience eagerly awaits the release of the course because you've let them participate in the process of creating it in the weeks leading up to it
• You systematically recruit partners to promote your course on release day. Your course is the #1 topic of conversation in your target audience that day
• You identify the perfect date when to launch your course and market it on the right social media channels
• Even after the launch, the marketing doesn't stop and you use the success stories of satisfied customers to further convince your target audience of your course offering