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An affiliate program allows others to recommend your courses and receive a commission if the referral is successful. Common commissions are between 20 and 50% of the sale price.
You might be wondering now why you should give up to 50% of the sales price to another person right?
An affiliate program has two big advantages:
1. you save on advertising costs
When you acquire new customers for your courses, you may also place paid ads or acquire them time-consuming via blog articles or social media. These costs are eliminated when partners acquire new customers for you. Often it can even be more lucrative to pay a partner 50% of the sales price as a commission than to laboriously learn about ads and try to do it yourself.
2. You reach new target groups
Imagine someone has a newsletter with 10,000 contacts about nutrition and you created a fitness course with Coachy. Now it's New Year, many have the resolution to do something for their fitness and your partner promotes your course via his newsletter. You reach many potential new customers.That sounds good, right?
Such collaborations work in all industries. There are always so-called "target group ownership partners", i.e. people who have contact with people from your target group that you don't reach (yet).
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