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We'd like to share 5 ways you can use Coachy to sell more courses and generate more revenue
If you have created two or more courses, offer a bundle. For the bundle, you create a separate Digistore24 or CopeCart product and set it as the access source for each course from that bundle
After the purchase, the customer receives simultaneous access to all courses for which the product is created as an access source with the access data.
You can draw attention to the bundle wherever your courses are available for purchase. The bundle should also be attractively priced - usually customers save between 10 and 30% on the purchase compared to buying it individually.
Good for bundles are all courses that fit thematically or build on each other, such as beginner and advanced courses.
Not every buyer already decides on the landing page for a bundle. Maybe he came to your course offer via an ad or an email and did not see or notice the bundle.
This is where addons come in handy. An addon is an additional offer that appears on the order form and can optionally be added by the customer to the order.
Well suited for addons are all (digital) products that fit thematically to the main product or build on it: Courses, 1:1 conversation, a book, a checklist, a workshop, etc.
We recommend you don't display more than two addons on one order form. Otherwise, the form will be very long, especially on smartphone, and will interfere with the purchase process.
If you have connected your autoresponder with Coachy, you can contact your members again and again via email and thus also draw their attention to additional offers. This can be done manually, via newsletter, or even automated, e.g. 30 days after the purchase of one course, the customer gets an offer for a follow-up course from you - a very simple tip, which costs only little time, but is often underestimated or not used.
It's often a misconception that your target audience already knows your offer and would have bought long ago if it was a good fit for them. This is only true for a small percentage. Many have to be made aware of further offers with emails, videos and co. and still have to be convinced.
So emails, such as "I have seen that you have not yet decided on the follow-up course xy. Are there any questions left? Feel free to reply to me on this email.".
In Coachy, there is a feature to show a course to a member even though they have not (yet) purchased it. The course structure is viewable, but clicking on the video brings up a lock screen and the option to get more information. You can also put up to 3 videos publicly for a sneak peek.
So interested parties who have not decided in advance for the course, can look around at their leisure and decide whether the course is not for the in question
See how to make the appropriate settings in your course here
Use course description text, chapters, and lessons to call attention to other appropriate additional courses. This is wonderful for the final lessons of your course. If a member has made it this far in your course, possibly even received their certificate of completion, this is a great time to call attention to follow-up courses, 1:1 conversations, and the like, so that the member can take the next step with you.
The menu pages are also a good place to place additional offers - especially for high-priced offers like coaching. These are often not purchased in the first step. The member usually wants to get to know your work first and build trust.
The menu pages are also good for placing additional offers.
In your member area you can create your own pages or link to existing ones via the gear wheel under the menu item Landingpages. Use this option so that members can find out about other offers from you or get in touch with you. You can also use a contact form to offer a free phone call and thus advise the member whether and which offer of yours would be suitable.
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