How do I create and run my own affiliate program?

This page was translated into English automatically.
You can find the original article in German here.

There are several ways to realize your own affiliate program. We will show you the easiest ones here.

  • Technical implementation

    The payment providers Digistore24 and CopeCart offer this function out of the box. If you use them to sell your courses, you don't have to worry about the technical processing behind it. You simply set the agreed commission in the product settings. Then so-called affiliate links are immediately available to you and your partners.

    If a prospective customer now clicks on an affiliate link of your partner, a cookie is set in the browser. This helps Digistore24 and CopeCart to allocate the commission to your partner after a successful purchase by the interested party.

    Important: Your affiliates need to have a free account with Digistore24 or CopeCart. Experienced coaches can implement alternative affiliate programs themselves via Zapier and other store systems.

  • Find partner

    How do you find partners to promote your products?

    1. the marketplace

    You can put your products on a public marketplace at Digistore24 and Copecart. This is visited daily by thousands of people looking for interesting products to advertise. In this way, partners come virtually all by themselves. However, you can also actively search for partners.

    2. active search

    You know your target group of your offer and thus you know how they "tick", where they spend time on the Internet, what hobbies they have, where they perhaps also exchange about your topic.

    Example: You create a course on the topic of "productive work". Who might this be of interest to? Entrepreneurs, for example. Now you look to see if there are websites, YouTube channels, Instagram profiles, etc. that explicitly address entrepreneurs. This is where a cooperation lends itself wonderfully. The entrepreneurs receive an offer that is relevant to them, which helps them move forward, and the partner receives a financial share - a win-win situation.

    3. Turn your customers into partners

    Satisfied customers are the best advertisement. Therefore, don't just trust your customers to talk about your offer and recommend it to their acquaintances and friends. Give them an additional incentive through your affiliate program. For example, you can draw their attention to it at the end of your course. Or alternatively via an automatically generated email that is sent to your customer X days after the purchase of your course.

    The likelihood that "target group owner partners" will accept your offer of a partnership is the more likely, the less own offers the partner has on your topic in his portfolio. So always ask yourself the question: Who "owns" my target group or has a similar one for whom my offer could be interesting?