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Basics & Migration

Tracking

This page was translated into English automatically.
You can find the original article in German here.

Tracking

Coachy offers you the possibility to track your visitors, so that you get a better overview of the user behavior of your members. The knowledge helps you, for example, to identify potential for improvement or to use it for marketing purposes.

In your member area, go to Menu and then to Settings and then to the Tracking tab. 

Here you can embed your Google Analytics account and/or your Google Tag Manager, as well as your Facebook Pixel or a Pinterest Tag ID. Just enter the respective ID. Please keep in mind that you can only specify one ID or pixel for your members area at a time.

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If you have included your Facebook Pixel ID, the pixel will also be triggered automatically on the thank you page with the default "purchase" event. If you want to test it, you can make a test payment via Digistore24 (please make sure to use a different email address than your admin account on Coachy).

You also have the option to display a cookie banner on your site so that visitors are not tracked until they have actively agreed to it.

If you have specified your Facebook pixel on Coachy, you should also track your order forms from Digistore24, for example, in order to be able to do remarketing. For this purpose there is a tutorial in the Digistore24 manual
.

Don't forget to save your changes!

  • Server2Server Tracking (Facebook Conversion API)

    With the help of the Facebook Conversion API, you can track events on the server side. Events are no longer stored locally on the browser as a cookie, but are transmitted via web servers. This is how it works:

    1. Go to the Facebook Event Manager (found in your Facebook Business Manager).
    2. Select your Facebook Pixel connected to Coachy.
    3. Select the Settings tab.
    4. Scroll down to find the Conversion API item.
    5. Click Generate Access Key here.
    6. Copy the access key.
    7. Paste the key into your Coachy account under the general Settings under Tracking:
      by7EEwVGw8JHNPBajzOkA8v3FnfImHk9tqSiwc_G319JJ_y8Pis1ItLoKvGimX1odHrucUUWWdEzxvB1J7CqMtFpt_F-ZS0xoCdLiktf97A9tHWJh5wqW9Hz3WrZGQlgva4QVUKO=s0

      l61-lHHfsWlyyDLizGYzyJj8deDb5i00JliTzw14uGcVdn67tuY6ct10S7Xe3cPL8KNY1p6bbu9hcw1ExPOhGWTJf2SOb7NAnMkOSaw3Y-u_ZGqY67hIFKAeqaKZNp3ZCWoPEIfG=s0
    8. Now click on the Test Events tab in the Event Manager
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    9. Paste the displayed test parameter into Coachy, save and log out.
      4DAxP0nw9aEqsM5RErR5qZpGfwn8WMAFYrYBwDWwhBE5KiBklzFX9OxzterWqyqmzjgd0_aMHp2TN2PyC7KTSDh8a0UVfAdWI96_K37Jz5rwNDwtgeT61kWIUGYiEhCUSoPFXEp2=s0
    10. Now call up a page from your members area and go back to the event manager. You will now see the events sent, the server-to-server connection has been tested successfully.
      7lfehvqzIf41akjrkPj8DcnT_nODaDA7XoEAmJVgMJXDhn5MHTpcM0LZ8Lvnzq4T9VK3Y7upbuucMPlrbSEPa26YEs3ZJwa1c5Uw6Bk9awjriO94IoBvwmMMR3tPOJ_Oupys3cCk=s0
  • Tracking in Landingpage Builder 2.0

    In Landingpage-Builder 2.0 (Deluxe version or higher) you can also include tracking that is loaded on every page load. To do this, go to the Options tab and scroll down to Tracking. At this point you can insert your tracking code.

  • Tracking on the thank you page

    The thank you page generated by Coachy for Digistore24 can also be provided with tracking pixels. You can set Google Analytics and the Facebook pixel in the Settings tab Tracking. The Facebook purchase event will be triggered automatically on the thank you page.

    If you want to implement further tracking on the thank you page, e.g. event pixels from webinars, this is also possible. To do this, select the Digistore24 product from the corresponding course , click on the gear and then on the tracking tab. There you can enter additional codes, which will be retrieved immediately when you open the thank you page:

    GsmNEgfIitzDu-b5jH9M2b0IAtBPUgK_LZJdprousGhAwdFrDab26lOz-oK6o5vgEWkm6wi3ktb9pyBXSnM7beDqFVFA-nv46kfW4ak5h9PmgP1IZTQ3AKIj5xSVCidRCa6jgmA1

  • Advanced tagging

    From the Enterprise package onwards, the Advanced Tagging feature is available. You can find the feature in the course settings in the tab Tagging

     

    This allows you to tag your members via your autoresponder with the completion of a lesson or when a download is completed. This tag can then trigger an email in your autoresponder, such as for a follow-up offer, further information on the lesson or download, a matching YouTube video, etc. In this way, you can automatically monitor the progress of your participants and accompany them in an adapted manner.

  • Special case: Tag Manager in conjunction with Google Ads

    If you place Google Ads on pages hosted by Coachy (landing pages for example), use a Coachy subdomain and the tag manager, pay attention to the following setting:

    This way, cookies from Google will only be set on your subdomain.